The Integrity Formula

Making Your Intentions Your Pitch

There’s a moment in every pitch where the deal quietly gets decided. It isn’t when you land the hook, it isn’t when you close, and it isn’t when they say yes or no. It’s the moment they figure out what you actually want from them.

Most salespeople think the answer is “the sale.” The best salespeople know the answer has to be something else. Something true. Your intentions are the bedrock your pitch is built on, and if your intentions are thin, your pitch collapses under any real scrutiny.